Analytics and detailed,
customised reports

Integration with CRMs/ERPs to
enrich knowledge of individual customers

Better knowledge of customer behaviour

Number of visits, messages sent, beacons with the most activity, residence time and a wide variety of metrics that can be customised to meet brand requirements

Number of visits, messages sent, beacons with the most activity, residence time and a wide variety of metrics that can be customised to meet brand requirements

Traffic measurement
and analysis

Area of highest user traffic, interior hot and cold points, navigation to in-store sections and outdoor geographical measurement of areas with highest customer traffic outside beacon range

BLE (Bluetooth Low Energy)

Highly precise in-store areas and sections

Hot zones
by open
messages
Hot zones
by exposure
time
Hot zones by open messages Hot zones by exposure time

Geofencing

GPS-defined geographical areas

Geographical areas with the
highest number of open messages
Geographical areas with the
highest residence time
map.messages Geographical areas with the highest residence time