Advantages for brands
and the distribution channel

Advantages for brands

Facilitating
segmentation of offers
by type of customer


Customising
promotions based
on past purchases

Advantages for the channel

1

With Kappta you can identify a store’s
hot and cold spots and areas of higher
traffic or exposure time.

With Kappta you can identify a store’s hot and cold spots and areas of higher traffic or exposure time.
2

Kappta lets you know each customers exact route in a store and their past behaviour on each visit.

Kappta lets you know each customers exact route in a store and their past behaviour on each visit.

Dates
of last
visits

Returns to
the point
of sale

Time
spent
in the store

Purchase
preferences

3

Direct communication with customer permits:

Integration of channel database profiles or loyalty cards based on consumption, past purchases or past customer behaviour.

Integration of channel database profiles or loyalty cards based on consumption, past purchases or past customer behaviour.

Sending customised offers while customers are in store.

Sending customised offers while customers are in store.

Segmenting content and message format (photos, videos, etc.).

Segmenting content and message format (photos, videos, etc.).

Direct communication with customer permits:
More information